Tino Bliesener

During the 2026 Carnival season, the Telekom mobile network in the strongholds of Cologne, Düsseldorf, Bonn, Mainz, and Aachen recorded a new data peak of 2 million gigabytes — an increase of more than 30 percent. Cologne clearly topped the city ranking. The mobile data shows strong visitor flows into Cologne, high 5G usage, and noticeable demographic differences depending on the carnival hotspot. The AI-powered RAN Guardian Agent optimized the network during more than 130 major events. Instagram was the most popular app. Additionally, anonymized Motion Data analyses support planning and safety at large-scale events.

The article explores how T‑Systems’ Motion Data leverages anonymized mobile network information to reveal real‑world fan behavior in the 2024/25 Bundesliga season. It highlights how supporters travel to home and away matches, the demographic composition of stadium audiences, and which clubs attract the largest crowds—including surprising cross‑border dynamics. By transforming assumptions into measurable insights, Motion Data enables clubs, cities, and event organizers to improve mobility planning, enhance stadium operations, and design more targeted fan engagement strategies.

Visitor Analytics PRO by T-Systems turns anonymized motion data into actionable insights, helping businesses understand visitor flows, dwell times, and demographics with precision down to 150 m². Fully GDPR-compliant and automated, it delivers fast, reliable intelligence to optimize performance, plan strategically, and unlock measurable business success.

At Hannover Messe 2025, T-Systems showcased Motion Data - a real-time geo-analytics solution that visualizes crowd movement and visitor origins to deliver actionable insights for event planning, urban mobility, and business strategy.