Euro 2024: How big events affect your business and how to make the most out of them
The Euro 2024 has brought thrilling moments and unforgettable experiences across Europe this past month. But have you ever wondered about the impact of millions of visitors on multiple cities and venues across one single country? And specifically, how can this visitor data translate into actionable insights for your business?
In today's competitive business environment, leveraging data-driven insights is crucial for making informed decisions that drive growth and create a significant competitive advantage. Our Motion Data solution provides analytics based on geo-information, offering reliable insights into movement and traffic patterns in public areas. This information is crucial for optimizing strategies and expanding customer acquisition efforts across various industries, including retail, transportation, tourism, and more.
Our speakers, Tino Bliesener, offering manager and squad lead of data products and Motion Data, and Tobias Kleyböcker, senior data scientist for Motion Data, both at Telekom Data Intelligence Hub, will delve into how Motion Data was used to analyze movement patterns during Euro 2024. From a surge in shopping center traffic during specific time slots, significant demographic variations among stadium and public viewing visitors, and the distribution patterns of fans across various cities. Explore how motion data answers to the following questions and much more:
- Where do visitors come from and how long do they stay?
- Which locations have the highest volume of potential customers?
- What are the best areas to draw visitors to your advertising displays?
Join us on August 29, from 09:30-10:15 CEST. The webinar will be conducted in German.
Don’t miss this chance to see how the excitement of Euro 2024 can translate into powerful, actionable insights for your business. Register now to secure your spot!
Missed the event?
09:30 - 09:35 | Welcome & Introduction
- Welcome and agenda, Tino Bliesener and Tobias Kleyböcker
09:35 - 10:10 | Deep dive into Motion Data and Case Study
- Introducing Motion Data
- Analyzing the impact of Euro 2024
- How to Accelerate your business growth with data-driven insights
10:10 - 10:15 | Q&A and Wrap-up
- Q&A session
- Closing
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Date of the event: August 29, 2024
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