Motion Data
Accelerate your business growth with data-driven insights
Trusted by valuable brands
Improve decision-making with data-driven insights
Smarter decisions, quicker results, improved value proposition
- Who are my visitors, where do they come from and how long do they stay?
- Which locations have the highest volume of potential customers?
- What is the spending capacity of my visitors?
- What are the best areas that could draw visitors to my advertising display?
- At what locations and times does a specific route experience high levels of congestion?
Analyze insights from on-demand, data-intensive dashboards
Motion Data enriches understanding with custom visualizations across metrics, time, geography, and demographics
Motion Data key use cases
Optimization of public transport
Challenge
The constrained availability and elevated expenses associated with transport demand data have resulted in the oversight of potential avenues for optimizing public transportation services effectively.
Solution
Use of anonymized cellular signals for the purpose of evaluating demand, delineating traffic patterns, and enhancing the quality of public transportation services.
Key benefits
Leveraging extensive customer data for comprehensive insights, leading to cost-effective improvements, reduced congestion, and minimized environmental impact.
Shopping centers
Challenge
The retail industry is grappling with diminished sales because of e-commerce trends, resulting in an excess of available retail space. Resulting on a need of precise understanding of the exact competitive stance.
Solution
Harnessing crucial metrics extracted from mobile signal data. These metrics provide a foundation for strategic optimization and comprehensive competitor analysis.
Key benefits
Uncovering long and short-term trends, enhancing fortify tenant relationships via informed anchor tenant negotiations, appreciation of asset value, and empowering marketing strategies with data-backed competitive observations.
Evaluation of major events
Challenge
Navigating the logistical complexities of mobilizing large crowds for major events, which then results in traffic congestion and suboptimal use of public transport. Inefficient understanding of who your audience is in order to assort and select suitable retailers.
Solution
Employing empirical data to intricately chart event-related traffic patterns, enabling the provision of segmented insights for enhanced logistical planning and execution. Availability of demographic metrics to better understand the audience and plan suitable offers.
Key benefits
Enhanced traffic planning via data-driven strategy development, resulting in decreased congestion and environmental benefits. Improved positioning of street ads, including digital billboards and bus-stop ads.
Our products
Visitor analytics
Retail analytics
Traffic analytics with ODM product
POI (Point of Interests) near real-time
Benefits of Motion Data in mass-movement analytics
Motion Data use cases
Shopping center analytics
Retail outlets and highstreets
Evaluation of major events
Optimization of public transport
Digital out of home
Electromobility
Sustainability
Roaming usage analytics
Pedestrian zones
Point of Interest near real-time
Testimonials
Tracking visitor flows has never been so precise and effortless. Thanks to our collaboration with Deutsche Telekom, we can offer a wide range of data combinations that allow users to effectively monitor visitor and traffic movements.
Susanne Neumann
Regional Director of IMAS Group Germany
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