Business Purpose (in context of personal data)

Glossary Page

Personal data can be used within the boundaries of its primary business purpose, ensuring that the purpose for which it was initially collected is fulfilled. For example, when delivering a service, it may be essential to gather personal details like name, address, and bank account information for billing requirements. However, the same data cannot be utilized for secondary or derived business purposes, such as generating reports on service quality.

https://commission.europa.eu/law/law-topic/data-protection/reform/rules-business-and-organisations/principles-gdpr/purpose-data-processing/can-we-use-data-another-purpose_en

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