Consumer package goods
Glossary Page
Consumer packaged goods (CPG) encompass products intended for direct consumption, including food and beverages, apparel and footwear, tobacco, and cleaning items. CPGs are typically items that are consumed or used up regularly and require frequent replenishment, distinguishing them from durable goods like cars and furniture, which are generally retained for extended periods.
http://searchcrm.techtarget.com/definition/consumer-packaged-goods
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