Digital Rail Convention 2023: Data for transport optimization

Sep,26
2023

Traffic analytics: Intelligent transport through innovative use of data

Tobias Kleyböcker and Julian Maluck, Motion Data experts at the Telekom Data Intelligence Hub, joined the event during the specialist-focused demo day on September 21 with an engaging presentation and demonstration.

They started highlighting the importance of data economy in unlocking the full potential of data for businesses and emphasized that modern organizations must securely and trustworthily connect with others to share, process, and analyze data on their terms, safeguarding data sovereignty. At the Telekom Data Intelligence Hub, our mission is to create dataspaces tailored to the customer's specific needs, including data products like Motion Data.

Motion Data leverages geo-information to provide insights into movement and traffic patterns in public areas, accelerating business growth while reinforcing significant competitive advantages. Tobias and Julian spotlighted our traffic analytics solution, which empowers effective public transport decision-making by facilitating analysis and visualization of individual movements between various locations. It offers a comprehensive view of travel patterns and interactions, helping the interpretation of traffic flows.

Motion Data: Your path to informed decision-making

Benefit from our Motion Data solutions for various sectors and start making smarter decisions backed with factual evidence for quicker results and improved value proposition:

Visitor analytics: elevate your visitor-to-sale conversion by accessing and analyzing visitor information.
Retail analytics: understand customer preferences and plan store expansion for operational efficiency.
Traffic analytics: understand travel patterns and interactions for effective decision-making.
Point of Interest (POI) near real-time: observe immediate visitor patterns and use them for traffic and visitor analytics.