Webinar | Power of data analytics with Motion Data

Data analytics plays a vital role in helping businesses make informed decisions and drive sustained growth. By analyzing data, businesses can gain valuable insights that lead to improved decision-making, enhanced operational efficiency, better customer understanding, and a competitive advantage.

Motion Data, powered by anonymized signaling data from Deutsche Telekom's mobile network, takes data analytics to the next level. It analyzes movement and traffic flows in public spaces, combining outdoor analytics with sociodemographic data. With a web-based dashboard, direct data download, and automated data interface, businesses have convenient access to valuable information anytime.

Motion Data offers a range of applications for businesses:

  1. Understand your visitors: Identify who your visitors are, where they come from, and how long they stay.
  2. Target high-volume locations: Determine the locations with the highest potential customer volume.
  3. Optimize public transportation: Identify busy routes and target specific user groups for efficient transportation planning.
  4. Strategic advertising placement: Discover the best spots for advertising displays and determine the right products and timing for effective campaigns.

Having accurate information is critical for a successful business strategy, urban development, and efficient marketing activities. Motion Data by T-Systems provides valuable insights into movement and traffic flows of potential target groups.

Join our webinar to learn more about Motion Data and its applications. Reserve your spot now to gain valuable knowledge for your business's success.

The session would be conducted in German

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09:30 - 09:35 | Introduction to DIH Webinar

- Kick off DIH Webinar series and upcoming webinar details

- Welcoming Tino Bliesener

09:35 - 10:10 | Topic introduction and session by Tino Bliesener

- What is Motion Data and why is relevant in analytics?

- How can Motion Data applications assist business in taking better data-driven decisions?

- Dashboards and demo from Motion Data

10:10 - 10:15 | Q&A and Wrap-up

- Q&A session

- Closing

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Date of the event: June 22, 2023

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