Ad targeting
Glossary Page
Targeted marketing refers to a type of marketing, encompassing internet marketing, which aims to reach a specific audience exhibiting particular characteristics, depending on the product or individual being advertised.
Plummer, Joe; Rappaport, Steve; Hall, Taddy (2007-04-11). The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (1 ed.). John Wiley & Sons. ISBN 9780470051054.
Latest Webinars
Latest Articles
T-Systems offers Catena-X messaging use case: Improving data exchange across the automotive ecosystem
T-Systems' Connect & Integrate powers secure, real-time Catena-X messaging, enabling seamless data exchange across the automotive ecosystem. From supply chain transparency and predictive maintenance to carbon footprint tracking and V2V communication, our solution ensures efficient collaboration, scalability, and compliance. With cloud-agnostic deployment and easy integration, we drive data-driven innovation in automotive connectivity.
Read more
Tushar Yadav
Feb 05, 2025
Reducing carbon impact with Product Carbon Footprint (PCF) in Catena-X: How T-Systems' Connect & Integrate supports sustainability
Reducing carbon emissions across the automotive supply chain is crucial for sustainability. T-Systems' Connect & Integrate enables seamless Product Carbon Footprint (PCF) tracking and exchange within Catena-X, empowering manufacturers to make data-driven decisions for compliance, efficiency, and environmental responsibility. With real-time PCF monitoring, automated data integration, and scalable cloud solutions, our technology supports the industry's transition to a greener, more transparent future.
Read more
Tushar Yadav
Feb 04, 2025
T-Systems' Connect & Integrate powers Electronic Control Unit (ECU) use case in Catena-X: Enabling smart, connected, and sustainable automotive ecosystems
Electronic Control Units (ECUs) are transforming from standalone components into key enablers of connected automotive ecosystems. Integrated within Catena-X, ECUs facilitate predictive maintenance, real-time data exchange, carbon footprint monitoring, OTA updates, and autonomous driving advancements. T-Systems’ Connect & Integrate ensures secure, scalable, and seamless ECU data integration, empowering manufacturers and suppliers to drive efficiency, sustainability, and innovation in the automotive industry.
Read more
Tushar Yadav
Feb 03, 2025