Data Brokerage

Glossary Page

Data brokers, also known as information brokers or information resellers, are companies that gather personal information about individuals and then sell that information to other organizations. These brokers can gather data about consumers from a range of public and non-public sources, such as courthouse records, website cookies, and loyalty card programs. They often compile individual profiles for marketing purposes, which they sell to businesses looking to target their advertisements and promotions.

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