Offering Management Process

Glossary Page

The offering management process refers to the structured and strategic approach taken by organizations to develop, launch, and manage their products or services in the market. It involves activities such as market research, product planning, pricing, positioning, go-to-market strategies, and ongoing product lifecycle management. The offering management process aims to ensure that products or services meet customer needs, achieve business objectives, and stay competitive in the market.

https://variantum.com/what-is-offering-management#:~:text=is%20a%20set%20of%20tools,a%20company%20offers%20for%20sale.

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