Variable Preisgestaltung

Glossar Seite

Die variable Preisgestaltung ist ein Geschäftsmodell, bei dem sich der Preis für ein Produkt oder eine Dienstleistung je nach Marktnachfrage ändert. Es wird häufig in Branchen mit begrenztem Angebot wie Fluggesellschaften und Hotels sowie von Plattformen wie Airbnb und Uber verwendet. Durch die Anpassung der Preise an die Nachfrage können die Unternehmen ihre Rentabilität maximieren und einen wettbewerbsfähigen Wert bieten. Diese Strategie ermöglicht es ihnen, in Zeiten hoher Nachfrage mehr zu verlangen und die Preise bei geringer Nachfrage zu senken. Auch wenn es Risiken gibt, wie z. B. die Unzufriedenheit der Kunden, hilft die variable Preisgestaltung den Unternehmen, ihre Gewinne zu optimieren und gleichzeitig den Kunden einen Mehrwert zu bieten, wenn sie effektiv umgesetzt wird.

https://dealhub.io/glossary/variable-pricing/

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