Klickstromanalyse

Glossar Seite

Eine Form der Web-Analyse, die sogenannte Klickstromanalyse, umfasst das Verfolgen und Analysieren der Besuche von Benutzern auf Websites. Obwohl es andere Methoden gibt, um diese Daten zu erfassen, verwendet die Klickstromanalyse in der Regel Webserver-Protokolldateien, um die Aktivitäten auf einer Website zu überwachen und zu messen. Diese Analyse liefert Erkenntnisse über das Nutzerverhalten innerhalb einer spezifischen Website, einschließlich Navigationsmustern, Benutzerinteraktionen (Stickiness), Traffic-Quellen und Ausstiegszielen. Sie ermöglicht auch aggregierte Messungen wie Hits (Besuche), Seitenaufrufe und eindeutige sowie wiederkehrende Besucher, die wertvoll sind, um das technische Leistungsniveau der Website, die Benutzererfahrung und geschäftliche Aspekte zu verstehen.

https://www.gartner.com/en/information-technology/glossary/clickstream-analysis

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