Prozess des Angebotsmanagements

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Der Prozess des Angebotsmanagements bezieht sich auf den strukturierten und strategischen Ansatz, den Unternehmen bei der Entwicklung, Einführung und Verwaltung ihrer Produkte oder Dienstleistungen auf dem Markt verfolgen. Er umfasst Aktivitäten wie Marktforschung, Produktplanung, Preisgestaltung, Positionierung, Markteinführungsstrategien und das laufende Management des Produktlebenszyklus. Der Prozess des Angebotsmanagements soll sicherstellen, dass die Produkte oder Dienstleistungen die Kundenbedürfnisse erfüllen, die Unternehmensziele erreichen und auf dem Markt wettbewerbsfähig bleiben.

https://variantum.com/what-is-offering-management#:~:text=is%20a%20set%20of%20tools,a%20company%20offers%20for%20sale.

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