Unternehmenszweck (im Zusammenhang mit personenbezogenen Daten)

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Personenbezogene Daten dürfen im Rahmen ihres primären Geschäftszwecks verwendet werden, um sicherzustellen, dass der ursprüngliche Zweck der Datenerhebung erfüllt wird. Zum Beispiel kann es beim Erbringen einer Dienstleistung erforderlich sein, personenbezogene Informationen wie Name, Adresse und Bankkontodaten für Abrechnungszwecke zu erfassen. Allerdings dürfen dieselben Daten nicht für sekundäre oder abgeleitete Geschäftszwecke verwendet werden, wie z. B. zur Erstellung von Berichten über die Servicequalität.

https://commission.europa.eu/law/law-topic/data-protection/reform/rules-business-and-organisations/principles-gdpr/purpose-data-processing/can-we-use-data-another-purpose_en

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