Zielgruppenorientierte Werbung

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Gezieltes Marketing ist eine Form des Marketings, die auch das Internetmarketing einschließt und darauf abzielt, ein bestimmtes Publikum zu erreichen, das je nach dem beworbenen Produkt oder der beworbenen Person bestimmte Eigenschaften aufweist.

Plummer, Joe; Rappaport, Steve; Hall, Taddy (2007-04-11). The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (1 ed.). John Wiley & Sons. ISBN 9780470051054.

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Catena-X data ecosystem U.S. expansion: AIAG hub at IMDS-AIAG 2024

Catena-X partners with AIAG to launch a North American hub, advancing data sharing for sustainability in automotive supply chains. Their innovative approach uses Web3 technology for secure, scalable, and efficient data exchange, including live demonstrations of Product Carbon Footprint tracking.

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Chris S. Langdon

20. Nov. 2024

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Dansk Data Space Forum: T-Systems demonstrates the accessibility and value of dataspaces

The Danish Data Space Forum and Gaia-X Hub launch showcases how businesses can securely share data using advanced dataspaces. T-Systems offers accessible, standardized solutions enabling organizations to focus on unlocking economic benefits rather than managing complex technology, supporting all industries in leveraging dataspaces effectively.

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Nina Popanton

15. Nov. 2024

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The Global Data Space family gathers in Vienna: A day of innovation and insight

The Global Data Spaces Connect in Vienna highlighted the transition from technical exploration to practical, business-driven applications of dataspaces. With insights from experts like Wolfgang Ebner, Nina Popanton, and Sofie Verbrugge, the event showcased cross-domain innovations, sustainable business models, and real-world applications in fields such as smart cities and healthcare. Leaders emphasized the importance of collaboration, robust business cases, and scalability, underscoring dataspaces' potential to transform industries.

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Nina Popanton

13. Nov. 2024