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Gezieltes Marketing ist eine Form des Marketings, die auch das Internetmarketing einschließt und darauf abzielt, ein bestimmtes Publikum zu erreichen, das je nach dem beworbenen Produkt oder der beworbenen Person bestimmte Eigenschaften aufweist.

Plummer, Joe; Rappaport, Steve; Hall, Taddy (2007-04-11). The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (1 ed.). John Wiley & Sons. ISBN 9780470051054.

Aktuelle Webinare

15.–17. Mai 2024

T-Systems International

Meet us in USA in May: Catena-X & Gaia-X dataspace workshop series

Join us for the Catena-X & Gaia-X dataspace workshop series in the USA this May. Explore trusted cross-organizational data sharing and novel supply chain apps with industry leaders and government representatives. Engage in workshops covering dataspaces, lessons learned, and guest speaker talks across three key locations: Washington D.C., Detroit/Farmington Hills, and Silicon Valley/San Francisco.

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14.–15. Mai 2024

business factors Deutschland GmbH

Unveiling the potential of dataspaces at StrategieTage Information Technology

Join us at StrategieTage IT 2024 in Bergisch Gladbach on May 14-15 to explore the transformative power of dataspace technology. Dive into industry insights, network with professionals, and stay updated on the latest trends in digital transformation, cloud computing, big data analytics, and AI.

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26. April 2024

Vogel IT Akademie

Digital Leader Summit: Unlocking the potential of data exchange with Knorr-Bremse

Join the Digital Leader Summit 2024 to explore the transformative journey of business in the Age of Intelligence. Engage in an insightful workshop with Knorr-Bremse, unlocking the potential of data exchange to innovate business models and drive growth.

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Aktuelle Artikel

HM2024: Dataspace first movers’ success

Discover the success stories and cutting-edge advancements showcased at Hannover Messe 2024, where leaders in dataspaces, digital twins, and smart mobility converge to shape the future of Industry 4.0 and global supply chains.

Chris S. Langdon

29. Apr. 2024

Tractus-X Sandbox

Discover an innovative application development environment powered by Eclipse Tractus-X, offering unparalleled focus and speed from concept to implementation success. With Tractus-X Sandbox, Catena-X Sandbox, and LivingLab Tractus-X, choose the option that fits your needs and start building your data-driven applications effortlessly. Benefit from trusted transactions, ease of use, and T-Systems' expertise in providing reliable data infrastructure solutions.

Chris S. Langdon

15. Apr. 2024

Enabling trust in dataspaces: Exploring T-Systems and OpenCorporates collaboration

Explore how the collaboration between OpenCorporates and T-Systems is revolutionizing dataspace onboarding by providing robust verification solutions. Leveraging company information from OpenCorporates and verification expertise from T-Systems, participants can seamlessly join dataspace ecosystems with confidence, ensuring authenticity, security, and trust.

Lena Matsela, Andrea Garcia

05. Apr. 2024