Click Through Rate

Glossary Page

The click-through rate (CTR) is composed of two components that are interrelated and only meaningful in conjunction. One component of the CTR measures the number of clicks on a digital advertisement within a specified time frame. The resulting number of clicks is then compared to the number of ad impressions, which represent how many times users viewed the corresponding advertisement during the same time period. When these two metrics are compared, the click-through rate is obtained and expressed as a percentage. Therefore, CTR is the percentage that indicates the frequency of clicks on a banner ad relative to the frequency of views.

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Latest Webinars

October 28, 2025

T-Systems International

BMW meets Telekom: The new era of AI-defined vehicles

BMW meets Telekom 2025 is a high-level strategy event on October 28 at the BMW Campus, focused on the future of automotive innovation. Experts from both companies will explore how connectivity, dataspaces, and AI are transforming mobility. Highlights include live demos, security exhibits, and an impulse speech by Sven Löffler on cross-border data collaboration. Attendees will engage in deep dives and discussions around AI-defined vehicles and trusted data ecosystems.

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October 23, 2025

Telekom Data Intelligence Hub

Catena-X: Everything you need to know to get started and create value

Catena-X is the first trusted data ecosystem for the automotive industry. In this webinar, T-Systems experts will present the fundamentals, concrete use cases, and how companies can join step by step. Learn how to move quickly from pilot projects to scalable integration — with structured onboarding programs, certified solutions, and practical examples.

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October 8 – 10, 2025

Automotive Industry Action Group

AIAG IMDS 2025: Driving product carbon footprint, circular economy, and sustainable materials forward

Join T-Systems and iPoint at the AIAG IMDS & Sustainability Conference 2025 in Novi, Michigan, from October 8–10, where industry leaders converge to explore cutting-edge solutions for automotive materials compliance and carbon transparency. Discover how our joint PCF solution empowers scalable, secure, and verified emissions management across the entire supply chain — fully aligned with Catena-X and IMDS 15 standards.

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