Revolutionizing decision-making: the impact of data products on business intelligence

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In the ever-evolving landscape of business, the ability to make informed decisions is the foundation for success. With technological advancements such as powerful AI applications, and digitization, the arsenal of tools available to businesses is constantly expanding, with data products being a key capability for businesses to benefit from. 

Data products: uncover key insights for informed decision-making

A data product is a product or service that facilitates an end-user's ability to interact with or consume data in a meaningful way. Essentially, it combines data and software to provide valuable insights, information, or functionality to users. Data products transform raw data into a more usable and accessible format, making it easier for individuals or organizations to make informed decisions or derive actionable insights.  

Understand the relevance of data products with its main features:

  • Actionable insights: Data products go beyond simply presenting data, they generate actionable insights, including predictions, recommendations, visualizations, or other forms of information that aid decision-making.
  • User-friendly interface: Data products feature a user-friendly interface, allowing users with varying levels of technical expertise to interact with and derive value from the underlying data. This primarily involves the use of dashboards, reports, or interactive visualizations.
  • Integration of diverse data sources: Data products integrate data from various sources to provide a comprehensive view, including structured data from databases, unstructured data from text sources, and real-time data from sensors or other sources.
  • Machine learning and predictive analytics: Many data products incorporate machine learning algorithms and predictive analytics to analyze historical data and make predictions about future trends, patterns, or outcomes.
  • Customization: Data products can be customizable to suit the specific needs of the user or organization, whether by configuring parameters, adjusting settings, or tailoring the output to align with specific requirements.
  • Trustworthy data delivery: Access to data products is also a key aspect that organizations look for in data providers. Having a reliable and trustworthy ecosystem, such a dataspace, to access such data products at fair prices is also a key driver of motivation for businesses, enabling them to make data-driven decisions confidently. 

Examples of data products include business intelligence tools, predictive analytics software, recommendation engines, and interactive data visualizations. These products play a crucial role in helping organizations extract value from their data assets, fostering a data-driven decision-making culture. 

Motion Data: T-Systems’ mass movement data product powerhouse 

One such key data product which T-Systems provides is Motion Data. Motion Data utilizes geo-information-based analytics to offer reliable insights into movement and traffic patterns in public spaces. This valuable data can be used to effectively plan, build, and enhance customer acquisition efforts. 

As a mass movement analytics data product, Motion Data enables businesses to delve deep into public flows via statistical data analysis and strategize optimal actions to address their requirements. There are numerous use cases ranging from public transport optimization, retail outlets and high streets, business area ride-sharing, event evaluation, digital-out-of-home or outdoor advertising. These use cases attract businesses from various industries to leverage valuable data products from Motion Data in the form of reports, dashboards, and expert consultations. 

We offer both standardized data products and tailor-made solutions crafted over the years to meet the specific business needs of diverse industries. These products are flexible and can be further customized based on the metrics users wish to see, the geometry for report generation, and even the creation of interactive dashboards, all available on-demand for customers. 

Image 1. Several standard data products by Motion Data under T-Systems International  

Data products significantly contribute to business intelligence by providing the tools, insights, and capabilities necessary to transform raw data into actionable information. They enable organizations to make strategic decisions, optimize processes, and remain competitive in a data-driven business environment. 

Ready to unlock the power of data-driven insights? 

Explore Motion Data and revolutionize your understanding of mass movement analytics. Explore our solutions and drive your business forward with confidence! 


Telekom Data Intelligence hub. (n.d.-c) Digital.ID. Telekom Data Intelligence Hub 

Telekom Data Intelligence hub. (n.d.-c) LivingLab Telekom Data Intelligence Hub 

Telekom Data Intelligence hub. (n.d.-c) Motion Data. Telekom Data Intelligence Hub

Robin Reji Philip
Robin Reji Philip

Product Manager - Data Products

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