CES: What is the "ultimate companion" of BMW's DEE, Sony's Afeela?

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Consumer Electronics Show CES in Las Vegas

CES, the Consumer Electronics Show, is an annual Las Vegas, Nevada, USA trade show. It is one of the world's largest and most influential technology events, where leading companies and innovators from the consumer electronics industry showcase their latest products and technologies.

Ce S2023 Collage

Figure: Impressions live from CES 2023 – BMW's DEE, Afeela, Elon Musk's Boring tunnel with Tesla shuttles

CES 2023 for automobility

CES 2023 showcased numerous automotive and mobility innovations, some of which are highlighted below:

  1. Electric and autonomous vehicles: Many automakers showcased their latest electric and autonomous cars at CES 2023. These vehicles are equipped with advanced technologies, such as AI, machine learning, and computer vision, to provide a safer and more efficient driving experience. For example, BMW's CEO Oliver Zipse gave a keynote and introduced "BMW i Vision DEE" as a vision of a digital mobility experience and "ultimate companion" (link), an evolution of its 1970s "Ultimate Driving Machine" tagline. Mercedes Benz presented its VISION EQXX research vehicle (connection), and its CTO, Michael Schaefer, announced the launch of a globally branded high-power charging network, starting in North America (link).
  2. Advanced Driver Assistance Systems (ADAS): ADAS technologies were also showcased at CES 2023, which can help drivers avoid accidents and improve road safety. These systems include lane departure warnings, automatic emergency braking, and adaptive cruise control.
  3. Connected cars: The concept of the connected car was also a big theme at CES 2023. These cars have internet connectivity, allowing drivers to access various services, such as real-time traffic updates, weather forecasts, and entertainment systems. A highly talked about example was the Afeela show car by Sony Honda Mobility (link). It is pushing the envelope of data collection with 37 exterior sensors and seven in-car cameras to support the next-gen ADAS and connected and personalized vehicle services.
  4. Augmented Reality (AR) and Virtual Reality (VR): Many companies also showcased AR and VR technologies for automotive and mobility applications. These technologies can be used for training, providing virtual test drives, and improving the overall user experience.
  5. Sustainable mobility: Several companies showcased sustainable mobility solutions at CES 2023. These solutions included electric bikes, scooters, and other micro-mobility options, which can help reduce traffic congestion and improve air quality in urban areas. Stellantis went big with its Free2move mobility service, launched in 2017 as a "mobility aggregation platform" in Seattle (link). It has been expanding across (a) modes of transport and (b) geographically. For example, in May 2022, it acquired German carsharing company Share Now GmbH, which formed from the merger of Car2Go by Daimler/ Mercedes-Benz and DriveNow by BMW.

Overall, CES 2023 showcased a wide range of automotive and mobility innovations, highlighting the ongoing transformation of the transportation industry towards electric, autonomous, and connected vehicles, as well as sustainable mobility options.


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Chris S. Langdon
Chris S. Langdon

Business Lead, Data Analytics Executive, Catena-X Product Manager

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